...盧亞股份有限公司 誠徵 Marketing Executive - Fragrance - 104i

来自 : www.104.com.tw/jb/104i/job/v.. 发布时间：2021-03-25

Position Purpose:
- To help designated brands and achieve P&L target and budgets.
- To implement brand strategy and integrated marketing campaign to generate sales.

MARKETING CREATIVITY
Overview:
- Marketing ideas and plans
- Public Relations
- A & P allocation and control
- Product launches
- Trade Promotion schedules, planning and execution
- Overseas Principles\' relationship & communication
- Development of retail distribution channels
- Actively plan and implement creative marketing ideas and calendars to build the market share and awareness of brands.
- Ensure that all marketing plans are executed in line with brand image and expected standards
- Constantly enhance brand representation and visual display in the stores, ensuring that the in-store merchandising reflects the image and spirit of the respective brands.
- To develop co up activity with suitable industry to reach target consumers
- Formulate effective advertising and public relations strategies to optimize the exposure of brands in the most cost-effective way and ensure they are executed in line with the desired standard and direction.
- Develop local media and creative campaigns for the brands.
- Ensure that production such as point-of-sale materials, packaging, and brand stationery are produced in line with established image and standards.

SALES & OPERATIONS
Overview:
- Sales Turnover & Brand Ranking in Departmental Stores
- Sales Turnover in Department store counter, pop-up store, E-commerce (MOMO, YAHOO, beauty scent, Blogger social selling etc.)
- Stock Management
- A&P control
- Daily administration
- Support departmental store planning and overall sales targets are achieved.
- Tie in with department store events to arrange promotion offer and ensure quality execution
- To co work with salon sales team and distributor to propose promotion plan and execution.
- Ensure that marketing programs are effectively communicated to the sales team and the necessary logistics are well managed.
- To purpose monthly trade promotion on E-commerce.
- To develop POSM, visual POP for displaying in department stores and salon stores.
- Motivate the distribution channels through exciting joint programs, incentives, sales ideas, etc. to ensure that we are accorded preferred status.
- Forecast sufficient selling stocks, testers, POS materials and samples for each promotion.
- Review the average sale of the brand and plan purchases accordingly. Slow moving merchandise should be kept to the absolute minimum. Take quick action on slow-moving or dead stock. Stock holding should be kept to 120 days for each brand.
- Ensure stock holding is maintained at the correct level to maximize sales and ensure that merchandise is distributed effectively to meet sales demand.
- Monthly PO issue, product information creation in SAP system, product Chinese label preparation, DOH & advertising application.

職務類別： 行銷企劃助理、行銷企劃人員、國內業務人員 上班地點： 台北市松山區南京東路五段188號5樓之6 上班時段： 日班 休假制度： 週休二日 工作待遇： 待遇面議 查看市場薪資行情 需求人數： 1人 是否出差： 無需出差 管理責任： 不需負擔管理責任 可上班日： 一個月內 工作條件 接受身份： 上班族、應屆畢業生 工作經歷： 不拘 學歷要求： 大學 碩士 語文條件： 英文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通
中文 -- 聽 /精通、說 /精通、讀 /精通、寫 /精通 其它條件： Experience:
- At least 3-year Marketing Executive experience
- Co-up planning and execution
- Proposal and presentation skill
- Trade operation experience
- eCommerce activity
- CRM

Education:
- Master or Bachelor Degree

Key Success Factors:
- Marketing execution & basic excel vlookups, pivot reports will be a plus!
- Timely accomplish projects and Marketing plan
- High-quality Media plan including media, digital and PR execution
- New product launch plan and sales result, budget control 福利制度

1. 勞保、健保、團保、勞工退休金
2. 端午節及中秋節禮金
3. 每季發放國際品牌免費品
4. 員購優惠折扣/Friends Family Sale
5. 旅遊、健檢
6. 婚喪及生日禮金
7. 春酒
8. 長期服務獎勵

更新日期：2021-03-19 應徵方式 職務聯絡人： HR 聯絡E-Mail： (請利用104履歷表應徵此工作) 我要應徵 電洽： 不接受電洽 親洽： 不接受親洽 | 相似工作 應徵分析 兩週內大於30人應徵 經歷分佈 新鮮人3%1~3年10%3~5年50%5~10年18%10年以上18% 學歷分佈 碩士及以上38%大學63%專科0%高中0%高中以下0% 更多分析